When marketing a business with a book, the most important thing to remember is that the book needs to sell the author’s services. It does not help to wander off the subject one is trying to explain. There are certain items that need to be included when writing a book about one’s services.1. Have a good table of contents. This is important because it is generally the first thing the reader will pay attention to after looking over the front and back covers of the book. The table of contents almost always relies on having made a good outline. When the potential buyer of a book looks at the table of contents, she or he will be interested if there are attention-grabbing chapter titles.2. Give an introduction. One will need to explain who one is and where one has gained all this knowledge one is getting ready to impart. One should inform the reader what they can gain from reading further. One can also use the introduction to a business book to pique the reader’s interest by asking some questions.3. Show one’s expertise. One’s main purpose in writing the book is to market one’s services. However, that is not possible if one does not show one’s knowledge on the subject. Be sure to write forcefully, with a sense of authority. This commands respect. One’s expertise will shine through if one systematically explains concepts learned in business.4. Tell personal stories. Telling about one’s own experiences in one’s business will help others identify with one on a level that no amount of explanations can do. The author will seem friendlier. When one is marketing a business with a book, one of the goals is to bring in clients. One will succeed in that better if one seems approachable.5. Include a little humor in the book. One will have little effect in marketing a business with a book if one is dead serious all through the book. There are very few subjects that cannot benefit from adding a humorous story or insight6. Confess small failures. Even wrong decisions can move one forward by showing what not to do. Sharing this information with readers will help them to learn from one’s mistakes. It even makes one seem more human. One must remember that it is okay to share struggles but not so good to present oneself as a failure.7. Give advice for clients. After all, the target audience for the book is those who might use one’s services. By giving the readers the value of one’s professional advice, one wins them over. They will take the advice to heart. When they want to go for a service to someone they trust the author will be first on their list.Writing a book about business services need not be a daunting task. It takes some planning and thought as to what to include in the manuscript. If one still feels uncomfortable writing a book about business, there is always help available. With a little work, one can sell the book successfully.
Are you ready to get started in real estate investing,but not sure where to begin?Afraid to make a HUGE Mistake??Stuck with the Paralysis of Analysis???You are not alone! Almost all real estate investors had to spend countless hours at the beginning of their investing careers researching the various strategies trying to figure out where they should begin.
While there is no single right answer for everyone, there are three key questions every potential investor needs to ask:1. How much TIME do I have to invest?2. How much MONEY do I have to invest?3. How BIG and FAST do I want my business to ultimately grow??A Great way to start any venture is by having an END Goal in mind, then laying out a plan to go get it! Even if you have to make changes along the way – which you will, the “getting there” is a great part of the fun.Real estate investing can do anything from learning how to put a quick (in 30 days, or less) EXTRA $5,000 in your pocket every month, to making all your financial dreams come true with an annual after-tax income in Millions of Dollars. You really do need to decide upfront, if you are looking for the multi-millionaire status, or just to put some quick cash in your pocket to pay bills.Regardless of your dreams and desires how you will use real estate investing to get where you want to go in life, we believe that there are three critical rules you must follow, if you are going to be successful. Here they are:RULE NUMBER ONE IS: FOCUS-FOCUS-FOCUSIf you are looking for a long-term commitment to this business, then you need to establish up-front that you will need to set-aside some money from each of your transactions/deals to re-invest in your education, AND it is probably in your best interest to start with one strategy and be prepared to switch to a different strategy once these goals are met.As an example, let’s say you ultimately want to be a developer (like Donald Trump, or Sam Zell, or Trammell Crow), but today you have a job and are $50,000 in debt. Your first step might be to generate quick cash over the next year to pay off the debt, then half way through making this happen (say in month six) begin the process of implementing a strategy to generate enough income from your real estate investing to leave your job, then after you have created a stable base (enough to pay bills and then some) from your investing activity, to start a plan to become a developer. All together, this may require three different strategies.A “Classic” mistake that many novice investors would make is to attempt all three strategies AT THE SAME TIME – DO NOT DO THIS!!! Better to learn a strategy for quick cash, master it, then move on, then to attempt to learn three strategies at the same time.OLD AFRICAN PROVERB: “He Who Chases Two Tigers Ultimately Gets None”
Regardless of the Strategy to start with, history has shown that people who FOCUS their time, energy and money, are more likely to succeed than those who do not.Be Patient – Be Focused – Start Small, Grow Big.RECAP: Rule Number One is: FOCUS-FOCUS-FOCUSRULE NUMBER TWO: YOU LEARN BY DOING!The second important thing to know about real estate investing is that you learn by doing! We know that there are a lot of late-night infomercials which say “Come to our FREE seminar, spend $5,000, and tomorrow you will wake up a Millionaire – but the problem is we have never found anyone who will admit that this really worked. Also, there are people who spend good money going to college, or graduate school and study how to “succeed in real estate”, and by and large, this can work, if you then go on to commit to 25-40 years working as an employee of a real estate firm, making someone else rich – if you are fortunate enough, you may learn, enough (over time) and then go out on your own.And yes, we all know of people who buy every book, every tape, and go to every seminar, and become walking real estate investing “Encyclopedia’s” – BUT NEVER DO ANYTHING WITH IT – BAD IDEA! Why, because if you never put into practice what you read, or hear, you will ultimately convince yourself that “this real estate thing” does not work – UNFORTUNATELY, both history and Forbes Magazine would prove you wrong.Ever since John Jacob Astor became America’s First Millionaire in the 1800′s by buying what would ultimately become Manhattan, more American’s have become wealthy through investing in real estate, than by any other means. And those who have made their fortunes in other areas (like operating businesses) have reinvested their profits into real estate than any other asset class.THE BEST WAY TO LEARN TO BE AN INVESTOR IS TO BE AN INVESTOR.RECAP: Rule Number Two: YOU LEARN BY DOING!RULE NUMBER THREE: START TODAY – RIGHT WHERE YOU ARE.Final Key Thought – many new investors kid themselves by saying thing like “When I get enough money…”, or “When I get enough time…”, or “When I can get some other things out of the way…” Then I will get started – BALONY!! What they are really saying is “I am Scared to Death of Failing at this Real Estate Thing”, and the sooner they stop lying to themselves the sooner something really great will happen in their lives. The truth is almost every successful real estate investor out there (including Donald Trump, and Sam Zell, and Ron LeGrand, and Robyn Thompson, and (Place Millionaire’s Name Here), was scared to death when putting their first deal together. What made the difference is that they moved forward and did something.Sir Isaac Newton said it best in his first Law of Motion: “An object at rest tends to stay at rest and an object in motion tends to stay in motion…” In other words – if you keep on doing what you have been doing, you should expect to get the same results. But if you want something different for your life, you will have to go “in Motion”. You learn the Real Estate Business by DOING, so the sooner you DO, the Sooner you GET. Today is the day to stop making excuses and to “Go In Motion”. And as you Go In Motion, make a commitment to continue to learn, so you “Stay In Motion”RECAP: Rule Number Three: START TODAY – RIGHT WHERE YOU ARE.So with these three rules in mind, we hope that RealInvestors(TM) will become a key partner in your success and we want to hear about your success, no matter how small, or how great. Most importantly, we want to help you “Go in Motion” and “Stay In Motion”…
So, Let’s Get Started…Choose ONE strategy to get started. Please Take to Heart Rule Number One: FOCUS-FOCUS-FOCUS… DO NOT TRY TO BECOME AN EXPERT ON EVERY STRATEGY BEFORE EVER GETTING STARTED! If you do, we can almost guarantee you that will become confused from information overload, and you will never begin! Decide on a single strategy that is right for you, learn about it, and go out there and DO IT!Make a commitment (let’s say 6 months) where you are completely focused on that strategy. Network with other investor’s who are working that particular strategy and do not quit until one of two things has happened: either 6 months has gone by with no results, or you get your first deal done using that strategy and decide you want to try your hand at something else. But do not allow yourself to be taken off course. It was o.k. in elementary and middle school to try out for every team sport, but when Spring came, you had to make a choice; it was either going to be track, or baseball/softball, or lacrosse, or crew, or tennis – but you could not play two sports at the same time.Each sport had its own rules, and each one required a slightly different mental “game”. If you had come to the baseball field with a lacrosse stick and shoulder pads, someone would have asked you to “go home” and come back when you were “ready to play this sport” – same is true with investing – ESPECIALLY WHEN YOU ARE JUST GETTING GOING. Now, one day you will be able to “Play Like Mike”, but as a new investor, let’s keep it simple: One strategy, complete focus until you have proven to yourself that it will work, for you, or it won’t, and for most people this will mean at least a 6-month commitment.NEXT STEPS: Once you have familiarized yourself with this Getting Started section of the website, we recommend that you take the following steps:• Read and post regularly in the Real Investors Forums to gain exposure to the issues facing other real estate investors. Chances are, those same issues will face you in the near future.• Real all the Real Investor Articles. This will help to build your knowledge base about real estate investing in general.• Visit the Real Investor Bookstore and pick out courses that focus on the ONE strategy you have chosen to use to get started. Do not purchase courses on a myriad of strategies before you ever do your first deal!• Join your local REIA. You will meet many other investors… some seasoned, some just getting started. You will have an opportunity to network with other professionals that may be able to provide you with services you will need as anew investor… a contractor, a real estate agent, a mortgage broker, a hard money lender… etc. You may even find a really great mentor!• Invest in your education! Attend any and all opportunities to learn more about real estate investing, such as The National Real Estate Investor’s Conference. These events are invaluable opportunities to learn from, network amongst, and make deals with other more seasoned real estate investors and scholars. Look for online class offerings, such as Real Investor’s University (REIU) to fill the times in between live events• Most importantly… go out there and take action – GO IN MOTION!!!• Get your first deal done – Your 1st deal will be the hardest – we promise!!!• Repeat, Repeat, Repeat!• Then, when you’re ready, come back and add another strategy to your portfolio… and continue the process….